Most car data can be associated to the registered owner of the vehicle, and so qualifies as personal data, meaning that EU data protection laws ensure the right to privacy, protection and user consent over who accesses and processes the data Legal Memorandum on connected vehicles and data by Osborne Clarke

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The My Car My Data campaign believes that YOU should be the one deciding if your vehicle data should be shared and with whom as cars are equipped with sensors, localisation and communication devices can collect and send more and more data about drivers.  This includes information concerning their behaviour and habits when behind the wheel. Tomorrow’s cars will be able to communicate about your driving preferences and allow companies to offer you personalised services.

90% of Europeans believe that they own their vehicle’s data and it should be standard that drivers get the choice of whether or not to share this data. There should be a market that allows service providers to freely compete to offer you the most added-value for the data shared. Europeans should be entirely free to choose with whom to share vehicle data in the future, unless otherwise mandated by law.

At the FIA, we believe that access to your mobility habits should only happen with your full informed consent. YOU should be the one deciding if your data should be shared and with whom. This would offer you the freedom to choose any service you like for your travel over the lifetime of your vehicle.

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I have already contacted the European Commissioner for Competition Margrethe Vestager, and warned her about the threat against free competition in the car repair field and I will raise a debate in Parliament on how we can protect car consumers against unwanted use of private data, which the car manufactures can freely access. Christel Schaldemose MEP


SNS-78610-My car My Data

Having an eCall system in the car leads to the obligation to have an in-vehicle platform to operate IT software and applications. This needs to be an open platform that service providers can, if agreed by the car owner, use to provide different services. This creates lots of opportunities. Guy Verhofstadt, MEP

Consumer Principles

Data protection

Legislation should ensure informed consent on access to a car’s data. This means that consumers need to be fully informed about what data is being transmitted and for what purpose. Drivers should retain ownership of the data their car produces and control over how it is used for as long as they own the vehicle.

Free choice

Drivers should have the right to choose their preferred service provider and match the right products and level of service to their needs. The right to choose from a variety of safe product functionalities needs to be guaranteed. The service providers must also be changeable throughout the lifetime of the vehicle and without any additional administrative burden.

Fair competition

A variety of service providers should have the right to develop products and functionalities for car data, ensuring fair competition in an open market place. This enables the driver’s ability to choose their preferred service provider to access vehicle data and offer associated functionalities via an open, secure telematics platform.

The My Car My Data Roadshow

The My Car My Data campaign has launched throughout Europe, see the countries that took part:

Austria: ÖAMTC

Belgium: Touring FR & NL

Denmark: FDM

Finland: AL

France: ACA


Germany: ADAC & AVD

Hungary: MAK

Italy: ACI

Norway: NAF

The Netherlands: ANWB

Portugal: ACP

Slovenia: AMZS

Spain: RACE

Sweden: Motormännens

Switzerland: TCS DEFR, IT

The UK: The AA & CCC